Systems, automation and AI that let a business with 10 people or fewer answer every call, follow up each lead and look as trusted as a national brand. One tactic a week from Paul Hughes.https://unfairadvantage.biz/en-cahttps://unfairadvantage.biz/tactics/the-missed-call-text-back-what-a-call-centre-does-for-30-a-month/https://unfairadvantage.biz/tactics/the-missed-call-text-back-what-a-call-centre-does-for-30-a-month/I was trying to run my business while doing the receptionist's job and my own, and caring for my parents at the same time. Here's the missed-call text-back system I built for myself on Twilio, what it actually costs a month, and what the Canadian done-for-you versions charge.Wed, 26 Aug 2026 00:00:00 GMTreachablehttps://unfairadvantage.biz/tactics/your-phone-rings-at-7-p-m-heres-who-should-answer-and-what-it-costs/https://unfairadvantage.biz/tactics/your-phone-rings-at-7-p-m-heres-who-should-answer-and-what-it-costs/An Ontario non-profit had every call landing on one person's phone, including the evening ones asking whether a registration had gone through. Here's the $10-a-month Canadian system I put in instead, what the enterprise version costs, and what I charge to install it.Wed, 26 Aug 2026 00:00:00 GMTreachable