One of the six advantages

Nothing slips.

Each lead gets a follow-up, customers get reminders, and the ones who drifted away get a reason to come back.

Two questions that tell you where you stand

These are the two questions for this advantage in the two-minute score. If the answer to either is no, the tactics below are the ones to read first.

Does every new enquiry get a reply within one business hour, even when you're on a job?
Do past customers hear from you at least once a quarter without you having to remember?

The first tactics for this advantage are being written. The weekly email is where they land first.