UnfairAdvantage

The weekly email

One tactic every Tuesday, five minutes to read.

You'll get what the big guys do, the small-business version, what it costs in Canadian dollars, and how to have it running by Friday. That's the whole email.

One email a week. Your address stays with me and goes nowhere else.

A recent tactic

Here is one that already went out, in full, so you can see what lands in your inbox before you hand over your address.

Missed-Call Text-Back: What It Cost Me to Build, and What It Costs to Buy

I was trying to run my business while doing the receptionist's job and my own, and caring for my parents at the same time. Here's the missed-call text-back system I built for myself on Twilio, what it actually costs a month, and what the Canadian done-for-you versions charge.

Aug 26, 20266 min read