One of the six advantages
Numbers you can see.
Where the calls come from, which ad paid for itself, and what a customer is worth, on one screen.
Two questions that tell you where you stand
These are the two questions for this advantage in the two-minute score. If the answer to either is no, the tactics below are the ones to read first.
- Do you know which marketing channel produced your last five customers?
- Do you know roughly what a typical customer is worth to you over a year?
Tactics in this advantage
The first tactics for this advantage are being written. The weekly email is where they land first.