UnfairAdvantage
Weekly tactic

Two minutes

How much of the playbook are you already running?

Twelve yes-or-no questions, two for each advantage. You get a score out of 12, a plain reading of what it means, and the three fixes that move it most. It runs right on the page, and the email step at the end is optional.

  1. 1If you miss a call, does the caller get a text back within a few minutes?
  2. 2Can a customer book or request an appointment on your website without calling you?
  3. 3Does every new enquiry get a reply within one business hour, even when you're on a job?
  4. 4Do past customers hear from you at least once a quarter without you having to remember?
  5. 5Have you received a new Google review in the last 30 days?
  6. 6Can a stranger tell what you do, where you work, and how to reach you within 10 seconds of landing on your home page?
  7. 7Can a customer pay you by tap or by link the moment the job is done?
  8. 8Do overdue invoices get a reminder without you sending it yourself?
  9. 9Do you know which marketing channel produced your last five customers?
  10. 10Do you know roughly what a typical customer is worth to you over a year?
  11. 11Are appointment reminders and confirmations sent without anyone typing them?
  12. 12Do your bookings, invoices and customer records share one source, so a customer is entered once?

0 of 12 answered