Tactics

What the big guys do, in the version you can run.

Each one names the tool, the price in Canadian dollars, the date the price was checked, and the steps to have it working this week.

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Missed-Call Text-Back: What It Cost Me to Build, and What It Costs to Buy

I was trying to run my business while doing the receptionist's job and my own, and caring for my parents at the same time. Here's the missed-call text-back system I built for myself on Twilio, what it actually costs a month, and what the Canadian done-for-you versions charge.

Aug 26, 20266 min read

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Your Phone Rings at 7 p.m. Here's Who Should Answer (and What It Costs)

An Ontario non-profit had every call landing on one person's phone, including the evening ones asking whether a registration had gone through. Here's the $10-a-month Canadian system I put in instead, what the enterprise version costs, and what I charge to install it.

Aug 26, 20267 min read