One of the six advantages

Always reachable.

Calls get answered or texted back within a minute, questions get answered at 2 a.m., and booking happens without phone tag.

Two questions that tell you where you stand

These are the two questions for this advantage in the two-minute score. If the answer to either is no, the tactics below are the ones to read first.

If you miss a call, does the caller get a text back within a few minutes?
Can a customer book or request an appointment on your website without calling you?

Score all six

Tactics in this advantage

Always reachable

Missed-Call Text-Back: What It Cost Me to Build, and What It Costs to Buy

I was trying to run my business while doing the receptionist's job and my own, and caring for my parents at the same time. Here's the missed-call text-back system I built for myself on Twilio, what it actually costs a month, and what the Canadian done-for-you versions charge.

Aug 26, 20266 min read

Always reachable

Your Phone Rings at 7 p.m. Here's Who Should Answer (and What It Costs)

An Ontario non-profit had every call landing on one person's phone, including the evening ones asking whether a registration had gone through. Here's the $10-a-month Canadian system I put in instead, what the enterprise version costs, and what I charge to install it.

Aug 26, 20267 min read