One of the six advantages

Trusted on sight.

Reviews that keep arriving, a home page that passes the 10-second test, and proof a stranger can check.

Two questions that tell you where you stand

These are the two questions for this advantage in the two-minute score. If the answer to either is no, the tactics below are the ones to read first.

Have you received a new Google review in the last 30 days?
Can a stranger tell what you do, where you work, and how to reach you within 10 seconds of landing on your home page?

The first tactics for this advantage are being written. The weekly email is where they land first.